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Maintaining the luxury image across all social media platforms
Michael Kors What She Wants campaign With social media becoming an increasingly important tool for high-end marketers, brands need to ensure that this strategy is as seamless as possible across all...
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Gucci goes for Pinterest hits via digital banner ads
Gucci fall/winter campaign ads Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012...
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Hugo Boss steps up blogger partnership though virtual dressing room
Hugo Boss virtual dressing room German label Hugo Boss is bolstering the womenswear shopping experience on its ecommerce site through a virtual dressing room designed in partnership with...
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Michael Kors, Oscar de la Renta activate email, social media for Sandy updates
Michael Kors email Luxury marketers such as Michael Kors, Oscar de la Renta and Diane von Furstenberg that are based in the United States are taking to email and social media to maintain customer...
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Louis Vuitton personalizes Facebook marketing through notifications
L’Invitation au Voyage behind-the-scenes video French label Louis Vuitton is sharpening its Facebook strategy for the multichannel L’Invitation au Voyage campaign through personalized notifications to...
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Mercedes-Benz, Jaeger-LeCoultre showcase products on LinkedIn. Should others?
LinkedIn product page Luxury marketers such as Jaeger-LeCoultre and Mercedes-Benz USA are pushing products through the redesign of career-oriented social network LinkedIn. LinkedIn now features a...
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Burberry ties up holiday efforts via social video, in-store push
Burberry holiday campaign British marketer Burberry is rounding out its product-focused holiday efforts through a musical, animated social video that pushes the luster of its most...
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How social media transformed New York Fashion Week
Christian Dior Haute Couture spring/summer 2013 show Social media has helped New York Fashion Week evolve into a global event and now plays an integral role for luxury marketers to engage their...
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Louis Vuitton flaunts women’s, men’s accessories via Twitter love poems
Louis Vuitton Mini Icon Alma BB bag French label Louis Vuitton is joining the social marketing efforts for its women’s Mini Icons handbag collection and new men’s accessories through a love poem...
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Should luxury marketers climb on the Vine?
Michael Kors uses Vine during New York Fashion Week Luxury marketers are getting on board with the new social-mobile application Vine, but they should first realize how to make the most of the tool....
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Is US hiatus for Fashion’s Night Out a setback for luxury marketers?
Bergdorf Goodman outside at FNO 2012 Meant to spark interest in shopping after the United States’ economic downturn, Fashion’s Night Out ultimately took the exclusivity out of the luxury shopping...
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Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
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Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
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Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
View ArticleClik here to view.
Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
View ArticleClik here to view.
Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
View ArticleClik here to view.
Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
View ArticleClik here to view.
Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
View ArticleClik here to view.
Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
View ArticleClik here to view.
Webinar on April 23: Tapping social media without diluting the luxury brand’s...
Gucci Guilty Facebook app Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique” Luxury brands and retailers have taken to social media...
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